POSTERS FOR LA BELLE, IMAGO’s BEAUTY & THE BEAST | Goodmark’s intention was to create a poster that would reflect Imago Theatre’s unique style and vision in order to market their upcoming 2015 production. Above are three different graphics which are meant to show some of the development after receiving client feedback.

The first graphic on the left was created first to simply have a logo that could be shown as a teaser on the Imago website before generating more collateral. The second graphic is an early version of a more involved graphic for posters etc. that Imago liked but felt it was not friendly enough for family audiences, and so the graphic on the right shows the final approved version after revisions.